For the Pet Capsules:
Many animals will accept capsules stuffed into a section of hot dog, or coated with cream cheese, peanut butter (xylitol free!), or other sticky, tasty foods.
You could look into pill pockets to help hide the capsule. Pills can also be administered directly into the mouth, followed by a treat.
For the Pet Chews:
Our suggestion is to pinch off a small amount from the soft chew and offer that, perhaps coated with some peanut butter or canned food to make it tasty.
You could also crumble a small amount of the chew into their food, starting with 1/4 of a chew at first so they become accustomed to the taste.